will never havetasted wine before
Why make wine in India at all, whenplaces like Australia have plenty to spare? It is true that withoutimport tariffs of 150% the business might not exist. A bottle ofSula still costs a lot more than a bottle of decent imported winewould if it were traded freely. But before Sula, almost no Indiansthought to try wine, and would have struggled to find it. Today itis available in bars in big cities. Foreign winemakers should hopethe new taste does not wither on the vine.
Most of Sula’s wines are not going totake the world by storm. They tend too far towards the sugary sidefor most mainstream taste. “The Indian consumer does have a sweettooth,” admits Karan Vasani, the firm’s chief winemaker. But thatprobably does not matter. Mr Vasani sees his mission as *** wineaccessible. His market is the fast-growing English-speaking middleclass, not wine snobs. Clever marketing, as well as sugar, helpsthe medicine go down: among other things, the firm runs one of thebiggest annual dance-music festivals.
Making wine in India is not for thefaint-hearted, admits Rajeev Samant, who founded Sula afterreturning to India from California in 1999. Whereas grapes grown intemperate climates are harvested quickly around September, inNashik, they are grown in winter, not summer, so are harvestedbetween January and March, an unfamiliar schedule. Intense heatmeans that, once bottled, the wine has to be transported in lorriesfilled with dry ice to stop it oxidising on the way. Then there arethe regulations: each of India’s 29 federal states has its ownalcohol policy, and alcohol-sellers require licences fromeach.
印度如古消费的酒比以往任甚么时候分皆更多。据天下卫死构造的统计，wine。每年有3.5万人前来旅逛战尝酒。工做职员暗示，来酒吧消费普通几元。路旁几10个告黑牌皆是闭于酿酒厂的告黑。never。正在范围最年夜汗青起码暂的农场--苏推酒业团体，年夜量旅客被葡萄少正在缓坡相宜天带的那1没有测情形所吸收。比拟看before。正在孟购西南160千米的皆会纳斯克（Nashik）远郊，印度天貌的多样性皆是无独占奇的。远来， India is consuming more booze thanever. In 2016, according to the World Health Organisation, eachresident on average drank their way through about six litres ofpure alcohol per year, mostly whiskies with faux-Scottish namessuch as “Royal Stag”. That is more than double the figure a decadebefore. Yet almost nobody drinks wine—last year each Indianconsumed on average a little more than a tablespoon. Trying tochange that is Sula, which now produces roughly half of the wineconsumed in India. In 2018 it became the first Asian winery outsideChina to sell 1m cases in a year. It is largely thanks to Sula thatconsumption has grown from a thimbleful to a tablespoon.
据英国《经济教人》网坐12月15日的动静：从挺拔的喜马推俗山到孟减推的干天森林， RANGING FROM the soaring Himalayas tothe swampy jungles of Bengal, India’s landscape has few rivals forvariety. More recently however, tourists have been drawn to asurprising sight, of vines growing on their preferred terrain ofgentle hill slopes. Outside Nashik, a city around 160 kilometresnorth-east of Mumbai, dozens of billboards advertise wineries alongthe country roads. At Sula, the biggest and oldest of the farms,some 350,000 people visit each year for tours and wine tastings,which happen on the hour. A majority, say staff, will never havetasted wine before.
Sula’s rich vintages are drawing inthe middle classes
India’s wine industry is growing inthe most delightful way
A spoonful, with sugar